The male 'scally' can be easily recognised through his clothing and language used.

Hair is to be short and thickly gelled, often accompanied by a cap (Burberry preferably) tilted at a 45 degree angle.

Gold jewelly is a must, curb chains and bracelets mainly, but the sovereign ring must also be taken into account. (see bottom picture) A small hooped earring never goes amiss.

Tops must be slightly baggy and carrying a latest brand name (at time of writing Henri Lloyd is popular). Polo shirts (Hackett) are also a popular motif of the scally, coupling heavy branding with an ability to lift the fold-over collar up around the neck.

Tracksuit bottoms are the desirable trouser of choice, often being rolled into sport socks. From far away, this weird species appears to be out jogging, until you see that they are weighed down by half their parent's wages in gold.

Trainers must be worn (except on nights out where loafers become king). Reebok Classics or Nike Air Max are still the reigning style, although Adidas County trainers are becoming seen more widely, usually all they can afford.  

Stripy jumper indicates scally leader/complete wanker.

Oh and of course their knuckles, in their attempt to 'out-scally' the other members in the group (and other people) they will hit random things, even walls, so that their knuckles are injured looking like they have had many fights. but really, they just look like they have hit many walls, in most cases, this is true.